Local consumers will now have more clarity and less confusion about the food products they buy.
Consumers will now be able to look to the familiar kangaroo symbol for clear and accurate information on if the food was made, grown, produced or packed in Australia, or in another country, with the new country of origin labelling requirements for food now mandatory.
Federal Member for Flinders, the Hon. Greg Hunt MP, said the new labels offer local consumers the information they need to make educated choices about the food on their tables.
“The new labels provide local shoppers with accurate information and real choice when they enter the supermarket.” Minister Hunt said.
“They will now find it easier to choose products that match their preferences and ensure that they know exactly what products are grown here in our own backyard and around the country.”
Assistant Minister for Science, Jobs and Innovation Zed Seselja said the Australian Government had successfully delivered on community expectations that food labelling should provide a true statement about the product’s origin.
“Australian consumers were rightfully concerned about unclear and confusing food labels.”
“The Government addressed those concerns by implementing significant reforms to food labelling,” Assistant Minister Seselja said.
“Australian farmers and producers will see the benefits with consumers able to identify and choose to buy Australian products.”
“I commend the many businesses that adopted the new labelling before the end of the transition period. This shows their willingness to provide consumers with more meaningful information about product origin.”
The food labelling reforms commenced on 1 July 2016 after consultation with the Australian community and businesses. Australian consumers made it known that they wanted clearer and more meaningful food labelling, so they could make more informed choices about the food they buy.
Businesses were given two years to transition to the new arrangements. The transition period ended on 1 July 2018. Most food products sold in Australia must now meet the new labelling requirements. Stock in trade provisions minimise the need to relabel products labelled before 1 July 2018.
Consumer information can be found on the Australian Competition and Consumer Commission (ACCC) website.
Businesses looking for more information should visit the ACCC and Business.gov.au websites.